Warby Parker

Many people across the world do not have access to glasses or clear vision, thus our Warby Parker mock up campaign idea is a postcard campaign showcasing people in need in various locations around the world, inspired by Warby Parker's "Buy a Pair, Give a Pair" initiative. In this campaign, we also thought it would be intriguing for the consumer to receive a postcard from the person they are donating a pair of glasses to, as well as a brief description of them and what they are doing with their lives after making a purchase at Warby Parker. This campaign will feature some previous candidates and how they were assisted by Warby Parker customers. We want to give potential customers a vision of who they would be supporting and how their Warby Parker purchase would benefit them

Work done with Sydney McLaughlin and Lauren Soellner