21C Hotels

This mock campaign idea for 21C Art Hotels is to display the hotel and their variety of offers as a masterpiece, encased inside a picture frame. We want to play on the art aspect of 21C Museum Hotels in a creative, yet visually appealing way that would catch the attention of possible guests. The tagline plays on this by insinuating the art is the hotel, not just the galleries. By showcasing creativity in all spaces, not only within the curated galleries but also in the decor, cuisine, and cultural atmosphere, this campaign positions 21C as a destination where guests can live within art rather than simply observe it. The intention is to highlight that the hotel's artistic environment inspires guests, creating an unforgettable experience that blends creativity with comfort. This campaign is crafted to appeal to those who seek a deeper, more meaningful travel experience and who prioritize creativity and culture.

Work done with Frankie Delbick and Ava Schneider